Takeaway Business Marketing: Wondering how to boost your takeaway business marketing? Almost all the takeaways confine themselves to standard marketing strategies. Like using the occasional program for direct marketing. And placing flashy signs in front of the takeaway. There are so many other advertising strategies you can use!
So if you’re running a takeaway and need help with some fresh sales ideas, you’re in the right spot. This collection is meant to be the 5 best marketing tactics. Dedicated for takeaways only. All of them are inexpensive, simple or even free to apply. So you have no reason not to use them!
1# Takeaway Online Marketing:
The very first thing is to make the overall marketing strategy part of social media. It’s open, it’s simple to learn, and it can perfectly align with each other aspect of your marketing plan. Which is a concept that we will get back to later?
So what are we advising you to do? First of all, register for both Facebook and Twitter. These days, there are numerous social networks to choose from. Messaging services such as Snapchat
& WhatsApp that draws a thin line between standard messaging & social media. All you need as a takeaway is Facebook and Twitter.
Create your profiles with all the details. That a customer may need to understand about your takeaway. Opening hours, pricing and operating holidays.
2# Offer Regular Price Cut-offs:
Here’s a great example of what you can write about offering daily cut-price offers. That is one of the best ways to get new buyers in the door & to convince existing clients to keep coming back. Just getting a’ loss leader’. Some products you don’t make a profit on. Will help you in the long run by putting out your products for more new customers.
The aim is to find a balance between discounts that are no better than giving away money and offers. That is practically no better than regular rates. A typical example is delivering a discount package that improves business on Fridays and Saturdays. At quiet times such as Monday or Tuesday evenings. So you’re going to get customers, but don’t give away too much.
Furthermore, it can also enhance other marketing strategies by offering deals. Blog for social media promotions and include them in all your ads for direct marketing. There is nothing, after all, that captures the heart of a customer like a bargain!
3# Direct Marketing is Compulsory:
Enough about online, let’s think about advertising in the real world. You run a local company and with frequent direct marketing campaigns. There is no easier way to boost local business. You know what we mean: posters, menus, and flyers. That advertise your business, sent to local addresses.
Design and printing, of course, are totally outsourced, so it won’t cost you much money. And as we said above, cut-price deals are likely the best way to capture the interest of a potential customer. Changes to the menu also work:” Why not try our brand new beef chowmein?” Direct marketing is the best way for new customers to accept such messages.
4# Use Attractive Packaging:
Several takeaways are using simple packaging or standard labelling packaging. The logic is simple: it’s inexpensive, it’s doing the job, and no one will ever complain! But there is at least one valid reason to consider the use of labelled packaging.
We’re not going to be hard on brands. But every takeaway, like big brands like Apple or Google, has a kind of’ personality.’ Your takeaway may be the costlier one in a small town, but the better quality one. Maybe it only caters to students. Perhaps all gets done in an old-fashioned way at your takeaway. Beef drippings for oil, and everything’s wrapped in foil.
The idea is, like big corporations, every takeaway has a’ label.’ And a brand’s image is no simpler than a logo and a custom design. The design will step out and display what’ stands for’ your takeaway. Letting customers prefer your takeaway over the competition. This is a good idea as many takeaways are going for similar packaging & labelling. So it’s much easier for the one to stand out.
5# Create your Own Branded Mobile App:
Your own takeaway app would be releasing another line to your advertising bow. You could use the logos and colour scheme to model a takeaway app from scratch without learning a line of code. Using an interactive drag and drop editor.
To add all crucial information such as opening hours, menu choices, or contact details. Each page can get built from scratch. Even a direct booking service could be included, so the order is just a few clicks away. Such convenience is very attractive to younger customers. This is a good strategy on how to attract customers to your takeaway.
After outlining all these strategies in detail. They’re enough to help you get started on boosting your takeaway business Marketing. Additionally, this can give you clear idea of how to increase takeaway sales.